ONLINE: Marketing and Communicating with the Aging in Place Client (CAPS I)

Tuesday, Jun 4, 2024

Time: 8:30am - 5:00pm

Thumbnail Image

Millions of Americans are living longer, more active lives and re-examining their assumptions on what growing older looks like. Many are choosing to remain in the home they love.

All ages can benefit from more usable and accessible home features, whether they're in a multi-generational setting, accommodating visitors, recovering from a temporary illness or injury, or providing caregiving.

Most homeowners will need to revitalize their home environment to achieve these goals. Identifying this burgeoning opportunity and then developing the skills to interact with this market can help you grow your business dramatically.

This course equips participants with the knowledge and tools to effectively market and sell services to the aging-in-place (AIP) market.

By completing this course, participants will be able to:


  • Describe what aging in place is, why it is important, and what challenges come with it

  • Describe three segments within the AIP market that present business opportunities for building professionals

  • Identify access points and marketing opportunities within targeted AIP market segments

  • Identify common challenges of functioning in a real-world environment for the AIP population

  • Identify legal and contractual considerations for building professionals providing livable home and AIP design solutions for residential clients

  • Explain how allied professionals can collaborate effectively to serve a targeted AIP market


This course qualifies for: •0.6 AOTA CEUs •6 NAHB CE for: CAPS, CGA, CGB, CGR, GMB, CSP, Master CSP, CMP, MIRM •CILB# 0610380; IDCEC #CC-PENDING APPROVAL-XXXX. 

Time: 8: 30 AM - Registration
9:00 AM to 5:00 PM. - Training

MUST FILL OUT REGISTRATION BEFORE PAYMENT IS ACCEPTED


1. REGISTER AT THE BOTTOM OF THE PAGE BY ENTERING YOUR INFORMATION.
2. AN ELECTRONIC INVOICE WILL BE SENT TO YOU FOR PAYMENT.
3. PAY BY CREDIT CARD OR WIRE TRANSFER.
4. Webinar link will be sent via email after registration is completed.

**Registration closes 2 calendar days prior to course.** Contact wegcaps@att.net for access if closed.
**Printed manuals are available upon request.**

PROVIDER: GOLDEN AGE LIVING, LLC, PO BOX 1553, Deerfield Beach, FL 33443, USA
INSTRUCTOR: Wanda E. Gozdz, Allied ASID, CAPS; IDCEC Provider# 12-00001540
CONTACT INFO: Phone: 1-954.401.5948 – Email: wegcaps@att.net

Event Location

ONLINE

,

Event Fees:

NAHB Mem: Online Course w/E-Book $ 295.00

Non-member Online Course w/E-Book $ 330.00


Registration is closed for this event.

For more information or questions, please email:

wegcaps@att.net